The US educational landscape has also seen adaptive learning platforms emerge to the fore as a mainstay of education in recent years. Knewton was a very astute company that understood the need for personalized learning. So this platform knows that no 2 students learn the same so it creates technology to adjust for each. Knewton realised the challenge around keeping students engaged — and through smart algorithms, it knew how to get them motivated. Knewton has since been adapted to many institutions in the US that recognized its unique approach to guiding learners. Educators had a sense of Knewton’s capabilities and the great potential it could have on education. This meant more institutions were aware of the benefits digital tools such as Knewton could bring to their curriculums. Bottom line, what Knewton knew about customization in education is now relevant nationwide in classrooms across the US.